In January, I was contacted by UrbanDaddy, a lifestyle media company based in New York City. I was found through the American Society of Media Photographers and hired to create interior restaurant and bar imagery for their upcoming Philadelphia version of the “Next Move” mobile app (implemented by UrbanDaddy’s in-house mobile team) for iPhone and Android, a geolocation based app for finding local bars and restaurants. All of the shots had to be taken before the venues were open to the public but after they were set up for business- timing was everything. After finalizing a list of 70 venues with UrbanDaddy’s Mobile Imaging Coordinator I started contacting the owners, managers, waiters, busboys and cooks of the venues to set up logistics for photo shoots. From start to finish I had 5 weeks to meet their deadline, so organization and focus were key to making the project a success.
“Scott shot over 200 interiors of restaurants and nightlife venues for our iPhone and Android application and not only did they turn out beautifully, but he was a pleasure to work with. He’s professional, very responsive to feedback, and on time when it comes to deadlines. I would hire him again in a second!”
–UrbanDaddy Mobile Imaging Coordinator
Yes, it was hectic. Sure, it was a little crazy to coordinate but it was an awesome project. I got to see, and shoot, the behind-the-scenes operations of some of the best restaurants in the city. Every space was different and had its own challenges- and I literally had minutes to make snap decisions about how to set up shots and showcase the best that each place had to offer.
Next to seeing my images on a mobile app, the best part of this project was to get a first hand glimpse of food in Philly. I’ve met the owners of some of the best restaurants in Philly and it’s given me a new appreciation of Philadelphia culture- not to mention tasting some samples at Federal Donuts… the best! I’m thrilled to have been part of this project and even more thrilled that UrbanDaddy loved the results.
Download the Philly version of “The Next Move” on iPhone and Android to see the full collection of my images.
