Towards the end of each year, as the holidays approach, the event business tends to slow down. After New Year’s, my marketing goes into full gear. So needless to say, when Ferrari called in January, I got pretty pumped about what 2013 has in store. Algar Ferrari of Philadelphia contacted me to photograph their red carpet event and unveiling of the new Ferrari F12 Berlinetta. In addition, they requested one hour of video which was handled by my associate, (and Emmy-nominated video producer) Kurtis Sensenig.
The evening consisted of a cocktail reception in the Ferrari showroom and a high-drama unveiling of the new automobile from beneath a red satin cloth. Check out some of the photos of the event below:
